Fashion in India, Simplicity and Opulence - Modernity and Tradition
Textiles are everywhere... Textiles and fashion are India! It is a huge part of Indian tradition but with influence of western culture on India, India is pushing back with it's influence in the world of fashion. This industry is vast, it is of a scale that is hard to imagine but it is safe to say that India's fashion and textile industry is larger in terms of production and scale than the whole of europes combined. Its finished products are of the highest quality with many being manufactured on behalf of western stores such as Benneton and Primark.
India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres in the world. India also possesses large number of highly skilled human workers and has among the lowest labour costs in the world.
Whilst we were in India we visited a vast array of companies, schools and organisations involved in producing some of the most amazing works we had ever seen for sale on the open market. What came across is that the fashion industry is changing at an amazing rate at this moment in time and to be involved in any part of the industry at this moment in time is extremely exciting. Students themselves where the driving force behind many of these evolutions and revolutions in design with a very direct focus on producing "fusion" works of "east meets west"
With over one billion people living and working in India and with it's economy on the increase at a rate of 8% a year this trend of fashion as a growth market shows no sign of stopping anytime soon.
